5 Ways to Make Shareable Social Content

Social media has become a crowded playing field. Every business is trying to build their brand presence. No matter how great your content is, it can be hard to strike interest and get people sharing. Research has shown engagement on Facebook and Twitter to be 0.25% and 0.21%, which is really low.

But there’s still plenty you can do. Here are 5 ways to make your social content more shareable, whether it be a blog post or landing page.


Pay attention to aesthetics

Nielsen Norman Group research found that only 16% of people read web copy word for word. The vast majority of us (79%) read by scanning.

If you want your content to be readable and encourage people to share, make it easy for people to scan. Guiding readers through your content with lots of helpful subheadings, bullet points, and short sentences will also increase engagement.

If you’re worried about creating aesthetically pleasing pages yourself, I recommend working with some pre designed ones. You can take advantage of Sendlane’s landing page templates, for example, to maximize readability.


Invest in quality images

The images you use are one of the most important elements of your content.  Articles with an image once every 75-100 words can get double the number of social shares than articles with fewer images.

Use images that capture attention. Especially if you’re targeting a platform like Pinterest, make them informative! Pinterest is full of helpful infographics and how-to images:

You should also install a plugin on your site that makes it easy for people to share your images (and the article) on social media. WWM Social Share on Image Hover is one tool that can get this done for you. It offers social sharing options when someone hovers the cursor over your images.


Make the most of your real estate

According to a New York Times Consumer Insight Group survey, 84% of people share on social media to tell others about a brand or cause they appreciate. Honestly, they might not even read the content they decide to share.

That’s why you should make the most of the information you can present in your article snippet on social media. Here’s an example:

This includes:

  • The text of your post
  • Your article headline
  • A featured image
  • The first few sentences of your article
  • Your site URL

Optimize these elements to the best of your ability to capture people’s attention and encourage them to share. Look at the headlines on sites like Buzzfeed or Upworthy for inspiration. They’re good at creating snackable social content and building interest with their headlines.

Before you hit publish, test out how your content snippet will appear on social platforms. Is there any way you can tweak your headline, text, or featured image to make it more appealing? 


Eliminate barriers

Probably the best way to encourage people to share your content is by making it as easy as possible. Every landing page on your site should have prominent social buttons so sharing is just one click away.

There are plenty of free or paid plugins that can help you set this up, like Shareaholic, for example.

Most of them will also provide some helpful social media analytics to help you keep track of your campaigns.

The more links you create between your landing pages and social profiles, the better. Include links in your posts, business descriptions, profile bio, etc. Always include call-to-actions to ask people to share as well.


Give it a boost

It can be hard these days to get reach on social media, even with the best content. Luckily, Facebook, Twitter and other social platforms offer brands options to help get extra reach.

These options are actually very affordable — you have complete control over your budget and can target very specific audiences with your “boosted” or “promoted” content.

And getting more eyes on your posts increases your chances of getting organic shares as well.

In fact, Twitter’s analytics platform will show you just how many organic shares you get from a promoted tweet.

Sign up for a free trial of Sendlane today to start growing your email list with social media.

Know any other tips that make your content more shareable? Comment below:

Caitlin Haines

Caitlin Haines

Social Media & Content Manager at Sendlane
Born in Honolulu, Hawaii and raised in San Diego, California, Caitlin has a passion for developing creative marketing content and is primarily responsible for overseeing development, execution and delivery of digital content across all our channels. When not focusing on increasing Sendlane's online presence you'll find Caitlin dancing or singing along to her favorite "jams", and spending time with her fiancé and her boxer, Cocoa.
Caitlin Haines