Tip of the Week – Build Simple Automation Blocks

Workflows are one of the best ways to take your marketing strategy to the next level.

By automating a series of emails with triggers, tags and conditions, you can go hands off and let Sendlane do the work for you!

But when you’re starting from scratch, automations can get out of control quickly. Especially if you’re designing them to do a ton of different things over the course of a lengthy series, like the example here does:

And that’s why we recommend building workflows with smaller, more targeted “automation blocks” that focus on one specific function, goal or condition, like this one:

When you build simple automation blocks instead of massive, complicated ones you have more control over your workflows – from follow-up emails to segmentation and even troubleshooting!

Plus, you can still take contacts on a nice long email journey by moving them into new automations as they reach new goals or match new conditions.

Building simple automation blocks means you have more control over the paths each contact takes as a member of your audience! So you can (hopefully) drive more conversions and more sales!

So what are you waiting for?

Login to your account now, or click through to sign up for your very own FREE trial!

Everything is included for a full 14 days when you get started with Sendlane… even our advanced marketing automation features, like workflows!

Kristen Dahlberg

Content Manager at Sendlane
As a member of the Sendlane content marketing team, Kristen focuses on everything from organization to content curation and process improvement. She enjoys variety and the challenge of learning the best way to accomplish each new goal.

Outside of work, Kristen spends as much time as possible at the beach, soaking up the San Diego sunshine!
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