Tip of the Week – Use Personalization Tags

We’re gonna give it to you straight. You need to “up” your email marketing game.

Mass-produced messages just don’t fly anymore. So that email you created, with an eye-catching subject line and persuasive copy… it’s not enough.

You need to cater to each person, as an individual, in order to be effective. That’s just the day and age we live in!

Now, are we suggesting you sit down and write every single person on your list a separate email?

Of course not.

But we are saying it needs to feel like you did.

And that’s where personalization tags come in!

These handy little pieces of code leverage dynamic content to help craft a unique experience for each subscriber.

You can use them to personalize your subject line or your email copy in just a few clicks!

But before you jump into personalization full force, here’s a quick word to the wise:

Your emails should feel targeted & personal, just don’t overdo it. Using 1 or 2 personalization tags max (per email) is a good rule of thumb!

So, if you’re ready to start connecting with subscribers on a more personal level, login to your Sendlane account now and drop a personalization tag into your next email!

Or, if you haven’t checked us out just yet, start a 14 day trial for FREE by clicking through right here!

Kristen Dahlberg

Content Manager at Sendlane
As a member of the Sendlane content marketing team, Kristen focuses on everything from organization to content curation and process improvement. She enjoys variety and the challenge of learning the best way to accomplish each new goal.

Outside of work, Kristen spends as much time as possible at the beach, soaking up the San Diego sunshine!
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