SMS is a great way to reach your customers on-the-go!
But if you want your text messages to actually be effective, you need to do your homework.
In this article, we’ll show you some useful tips and tricks to help you maximize your SMS marketing success.
But before we jump right into the good stuff, let’s find out what SMS marketing is and why you should care.
There’s a reason SMS marketing is still alive and kicking.
Text messages are extremely cost-effective, quick and easy to implement, and don’t rely on an internet connection to work.
In fact, they might even have an edge over email!
And even though text messages are pretty basic – no images, videos, or fancy stuff – they have sensational engagement rates!
The point is – there is still a huge potential for SMS marketing, especially when you combine it with your existing email marketing strategy.
Here are a few tips to ensure that you’re doing your SMS Marketing right:
You really don’t have the space to blabber on – text messages are limited to 160 characters.
Make sure you get to the point – fast!
Here’s how you can make the most of the limited text space:
SMS marketing comes with a catch.
Subscribers need to grant you permission before you can start sending them texts!
If you don’t pay attention to this seemingly tiny detail – you can end up breaking the law under the Telephone Consumer Protection Act (TCPA) and face hefty fines.
But hey – don’t let that discourage you from investing in SMS marketing!
There are still a lot of legal ways to get customers to opt in. Here are some tips:
Better yet, include an opt-in button to get them to subscribe to your SMS campaigns.
The key is to grab every opportunity to promote your SMS opt-in – both online and offline. With Sendlane’s webforms, you can include a phone number field to get SMS and email opt-ins simultaneously!
If you let customers know about the sweet deal they’ll be getting if they decide to opt in, like receiving updates, special promotions, and exclusive discounts – chances are they’ll want to subscribe.
Getting a text from an unknown sender is downright creepy. Don’t put your customers through this for no reason.
It’s good practice (or common courtesy, really) to identify your business somewhere in your texts.
Letting subscribers know who you are before you ask anything of them helps build trust and gets them to take your SMS seriously.
Sending texts just because it’s cool is NOT cool.
SMS is a highly personal channel – your texts should offer genuine value to your customers, instead of just spamming their inboxes.
There are so many ways to offer value to your subscribers – you can send out discounts, updates, sale announcements, reminders, and so much more!
Better yet, consider sending exclusive, SMS-only deals to your customers. It makes them feel special and gets them excited about your text.
Whatever you decide to send, just make sure it’s relevant to your target audience and worth their while. If it isn’t, don’t bother sending an SMS at all!
Want to get immediate results out of your SMS campaigns? Make them actionable!
Just like with email marketing, you can get subscribers to engage with you by dropping an irresistible CTA that’s specifically tailored for texts!
Here are some examples:
You know what’s better than a good deal? A personal touch!
SMS is a pretty intimate channel. Make sure you treat it like one.
You can personalize your texts by addressing your customer by their name, or tailoring it according to their geographic location, interests, and activity – just like with email!
But here’s how you can take SMS personalization to a whole new level:
Here’s an example:
Personalizing your texts makes your brand look more human (less robot) and your texts more authentic and meaningful.
Don’t bore your subscribers with static text messages to just read and forget about.
Spice it up by getting them to interact with you.
Remember – they’ve opted to receive your SMS. Make the most of this opportunity by getting them to take some action after reading your text.
Although they can’t directly respond to you via SMS, your subscribers can always engage with you on other channels, such as email or social media.
For example, you can ask subscribers to leave a review on Facebook post-purchase:
Or make it fun!
Run SMS contests, lucky draws, and polls, and offer exciting incentives for the winners and watch the responses pour in!
Getting subscribers to engage with you on text will help you build stronger, more meaningful relationships with them. You’re also likely to be on top of their minds.
Plus, it will always keep them excited about your texts!
SMS marketing isn’t just plain text – you can also include clickable links!
Use that opportunity to drive more traffic to your website. Make sure you shorten the URL and include a hard-to-resist CTA.
A word of caution, though. Use your links wisely – don’t include a URL if it doesn’t relate to your text and the action you want your customers to take.
Here’s a good example of using SMS to drive traffic to your site:
The link will take the users directly to the booking page on their website – smart move!
Online stores can also use SMS marketing to simplify the purchase process.
Like if you offer subscribers a discount code on items they left in their carts – include a link that takes them directly to the checkout page!
Our favorite thing about SMS marketing is that you can use it to boost the results of your email campaigns – texts offer 8x higher engagement rates than email!
I mean, think about it.
Your email can easily get lost in the sea of all the other emails in your subscribers’ inboxes. If you send them a quick follow-up text reminding them to check their email, it can do wonders for your open rates.
Even better – make them curious!
Tell them ‘something special’ awaits them in their email inboxes and they really don’t want to miss out!
We all know texts are meant to be read and responded to right away.
Don’t expect your customers to reopen your SMS once the moment has passed – they won’t. Encourage immediate action or risk being forgotten.
If you’re sending a discount, make sure they can take advantage of it immediately.
In case of surveys or contests, encourage subscribers to respond as soon as possible by setting a time limit!
Text messages are one of the most underrated digital marketing channels out there.
Smartphone or no smartphone – every mobile user out there can receive and respond to texts.
This means you can reach a bigger audience, have personalized interactions with your customers, and maximize your success by integrating SMS with your email campaigns!
Did you find any of these tips helpful? We’d love to know about your experience with SMS marketing! Let us know your feedback, comments, and questions below.