Ten Cyber Monday Emails to Help You Gain Holiday Marketing Momentum

Remember when big sales were reserved for Boxing Day and Back to School?

These days, email marketers are expected to come up with savvy Cyber Monday sales, and 99 others throughout the year.

Honestly… National Donut Day? How do we even keep up?  

So this Cyber Monday, here is our special gift to you!

We’re breaking down ten uber-clever Cyber Monday emails. You’ll learn how the company nailed the messaging, what they could have improved on, and how you can implement these ideas for yourself!

1. Keep it Simple Sale

Consumers today are smart and savvy, able to see through marketing messaging faster than ever. For this reason, sometimes the simpler your offering, the better.

The Cienne brand takes on a simplistic approach in their branding, and this Cyber Monday email from them is no exception. 

  • Where they nailed it: This email clearly fits the Cienne brand. They are a clothing line offering essential yet interesting mainstay pieces for every woman’s wardrobe. Their branding is clean, modern, and minimalist.
  • What they could have improved: The copy at the bottom of the email could be larger, and the ‘Shop Now’ call to action could be a bold, white button. It is essential to ensure that buyers can click through without hesitation!

How this could work for you

If your company branding is known for a minimalist approach, your readers expect a simple touch on every interaction. Simple design can still have a major impact.

To execute this properly, have a clear email subject line such as ‘Shop Now: site-wide 25% off sale.’ Remember to include this CTA in the body of your email as well, for maximum impact. 

To make this easy, Sendlane offers access to over 50 pre-designed templates, so you never forget to add that precious CTA button again! 

2. The Final Countdown

You have probably seen countdowns on emails, landing pages, Facebook ads, and more. It is an effective approach because it creates urgency with the reader.

Keeping the countdown right at the top of the email is the best way to show the recipient that this email requires fast action; thus, motivating them to make a move, now.

  • Where they nailed it: By highlighting when the offer expires, DataCamp is creating urgency with their readers. The 50% off badge overlapping the call to action button is also a genius idea.
  • What they could have improved:  A customer photo and review may not be the best application here. I mean, who is that guy and why is his face in my inbox? Rather than this distracting addition, DataCamp could have used the company logo of their best-known clients. In this instance, the Harvard logo, along with the logos of two other reputable clients would have been a better option. 

How this could work for you

Okay, so maybe this approach it’s a touch less dramatic than the 1986 Final Countdown hit, but seriously – when your readers see that ticker counting down to the end of an epic sale, they will be eager to take immediate action.

The element of a countdown works whether you are offering a Cyber Week sale or a 24-hour Cyber Monday sale!

Once you have created a ton of customer motivation, you need to be prepared to fulfill your orders! Sendlane offers integrations to Shopify and more – making it easy to accept and track all of those Cyber Monday purchases! 

3. Bold Imagery

When imagery is used correctly, it will direct the reader exactly where you want them to look.

In this case with Udemy, your eye is drawn straight to their CTA: Shop $10 Courses.

  • Where they nailed it: Udemy knows how to make online education exciting! With this eye-catching imagery, they even position Machine Learning courses as fresh and exciting.
  • What they could have improved: Udemy could have elevated their idea and turned the main image into an animated gif. Imagine your surprise if you opened this email and the flat lay items were moving around in a playful way!

How this could work for you

 Find a flat lay image or bold picture, related to your offering. Choose bright colors and playful copy. If you are tech savvy, create a fun animated gif.

This approach is sure to entertain even the most serious customer!

Use Sendlane’s drag and drop editor to create emails, like this one, rich in graphics and design. 

4. Humor for the Win

Show us a person who doesn’t like to laugh. By harnessing the power of humor, an email will be sure to stand out from the crowd.

Humor in marketing, if used correctly, can significantly increase open rates and click-throughs.

  • Where they nailed it: Taco Bell is answering the need of weary, long-weekend peeps who are doing their Cyber Monday shopping…from their bed, perhaps?
  • What they could have improved: It’s important when there are busy graphics, to ensure that your logo does not take a back seat. Taco Bell could have made their logo more evident in this email.

How this could work for you

If you aren’t hosting a Cyber Monday sale but want to take a fun ride on its’ coattails, this is a great approach! Why not remind your customers that life goes on, regardless of the great sales going on elsewhere? 

Sendlane does offer a ton of features, but we’re still working on how to get Taco Bell delivered to your door. 

5. Bold and Beautiful

When a contact opens up a bold and beautiful email, they know exactly what they are in for, right from the start.

It takes little effort for them to read the copy, and know precisely what clicking on your CTA button will give them. Without being obnoxious, show some flair.

  • Where they nailed it: Fossil’s offer is loud and clear. Who doesn’t want 70% off! The call to action is front and center, and there is a firm deadline attached. One day only!
  • Where they could have improved: The color scheme and confetti are not cohesive with the Fossil brand. If a customer were to click through to the Fossil website, it has an entirely different feel which could cause confusion. Brand cohesion is long forgotten in this example.

How this could work for you

Easy-peasy execution. This email is simple to create, without any complicated imagery.

You could make it even more basic by offering just one deal (forgo the 30% off option, in this case).

Use any of our templates, or create your own fun design from scratch! 

6. Calculated Savings

Who likes math? Okay, even if you do – nobody wants to work out the math in their head when they read your email, right?!

Show your cards right off the bat, by telling the reader exactly what their dollar savings will be.

  • Where they nailed it: It’s one thing for Designmodo to say 60% off, but it’s another thing to show customers what that discount percentage actually amounts to! It’s a lot easier for the reader to see value in the sale when they look at the regular price redlined, with the sale price highlighted in big, bold, happy letters.
  • Where they could have improved: The design is a bit confusing. In Designmodos email, the original price for Qards appears to be $39.99, reduced to $39. In actuality, the original price was $99 with the sale price being $39. They could have made the regular price more obvious by using a better design. An extra big oops for a design company.

How this could work for you

Take away the guesswork, and your customers will thank you! Start with your four most popular products and show your contacts exactly how much money they will be saving, once they click through! 

Speaking of click-throughs, we can help you track a bunch of analytics, including open and click rates, bounces, top link clicks, and more. 

7. The Non-Sale, Sale

‘We are not having a sale’ sale because ‘all of our things are already on sale,’ sale.

Confused? Sending a non-sales email on a popular sales day doesn’t have to be a head-scratcher.

Everlane executed this approach very well.

  • Where they nailed it: Everlane uses smart copy to remind their audience of their already every day low prices. They are creating value to the customer without joining the deep discount train.
  • Where they could have improved: The product images and colors are a bit B-O-R-I-N-G. Everlane could have opted for pictures that show the clothing on models or even used animated images, using the power of movement and design to stand out against their inbox competitors.

How this could work for you

If you cannot discount your items further, take the time to remind your customers how you already add value to their lives!

Maybe you have the lowest prices in the industry, or you have a rare and niche product offering. Or, by offering a gift with purchase, you aren’t discounting, but you are still adding value to each transaction.

Find a way to turn your non-sale email into Cyber Monday cha-ching!

8. Last Call

This approach, when done well, will make your customers think: ‘OMG if I don’t log in fast enough, I am going to lose out on the best deals ever.’ How is that for urgency?

Take a page out of Herschel’s book and keep the messaging simple, so that the call to action remains clear.

  • Where they nailed it: Herschel created immediate urgency with their ‘Final Countdown’ copy, offering ‘deeper site-wide’ discounts. This text prompts the reader to wonder what the regular prices are! How much am I saving?! I need to know!
  • Where they could have improved: Coupon codes, oh my. The offering could have been simplified by highlighting the one coupon code that offers the most significant savings, and leaving the rest for when the reader clicks through to the website.

How this could work for you

Keeping your email super simple and to the point, you can use a touch of text, with one bold discount code, to prompt your readers to learn more. No fluff here – just the good stuff! 

Remember, if you are working within different time zones, some of your clients will hit the stroke of midnight before others.

Sendlane can optimize send times for you, so you don’t have to worry about sending your ‘One Day Only’ email out a smidge too soon. 

9. Numbers Game

When you save a bunch of money at your favorite shoe store, you probably don’t tell your friend that you saved 20%. You most likely tell your friend that you saved $40!

This is because dollar amounts are so much easier for buyers to relate to.

  • Where they nailed it: Design Within Reach boasts that you will ‘Save $1,000’ on a super sexy chair. By offering up a significant dollar amount like this, they grab the attention of their readers immediately.  
  • Where they could have improved: The reader may only click through if they are interested in that particular Shell Chair by Hans Wegner. Design Within Reach could have boosted their click-through rates by making it more obvious that they were also offering a site-wide sale for non-chair shoppers.

How this could work for you

Our behavior-based email platform allows you to more easily decipher what your customers want to see more of.

Choose your most popular product or service and give exact savings in dollar format! Keep the imaging clean, and include copy that is to the point. 

10. Hero Image

A hero image is the first visual that a reader encounters, so it is a critical piece of the puzzle. On websites, it’s the large banner image. In emails, it’s the image that is used front and center.

A hero image should be captivating, and unique.

  • Where they nailed it: Casper is all about a good nights’ sleep and, their ‘Gift of Sleep’ along with the gift-wrapped ZZZ’s is a perfect way to incorporate their company’s purpose.
  • Where they could have improved: Casper gives away too much in the footer of the email. They could have pulled back on the copy, allowing the imagery and call to action to be the heroes. For instance, the text below could have simply said ‘You snooze, you lose,’ keeping the ‘Shop Now’ button.

How this could work for you

Choose a Sendlane template, then find an eye-catching image that works with your company mission, and product offering.

Add a clear headline, make the Cyber Monday deal more visible, and then add a big call to action button.

Get Started With Your Own Cyber Monday Emails!

See! We promised to have you covered with a bunch of do-able Cyber Monday email ideas.

You can keep it simple, maintaining the messaging that your discerning customers are used to seeing from you. Or, create an email offering with compelling imagery and animated gifs.

Choosing to be numbers focused, showing your email reader that they will save hundreds of dollars just by clicking your call to action, is also an excellent choice. If it suits you and your brand, be a touch cheeky and incorporate some humor. 

Whichever direction you want to go, remember that these emails are simple to create with Sendlane!

Start by choosing your favorite style, and save the others for Boxing Day or… National Button Day…

If you want to start experimenting with email marketing automation but don’t know where to start, give Sendlane a try today!

Kristen Dahlberg

Content ManagerSendlane
As a member of the Sendlane content marketing team, Kristen focuses on everything from organization to content curation and process improvement. She enjoys variety and the challenge of learning the best way to accomplish each new goal.

Outside of work, Kristen spends as much time as possible at the beach, soaking up the San Diego sunshine!