Six Delightful Ways to Use Humor in Your Emails

Your customers love to laugh.

And if your brand can make that happen, they’ll thank you for it!

Not convinced? We have proof:

A Nielsen study shows that 50% of American and European consumers prefer humor in marketing over any other theme!

If you use it right, humor can make your email stand out of the boring, business-y crowd of other marketing emails.

Better yet, putting a smile on your reader’s face can help associate positive feelings with your brand and keep them coming back for more!

Here are 6 genius examples of brands using humor in their emails (and how you can, too!):

1. Drop a Dad Joke

If you love corny humor Mack Weldon is here for you!

Here’s an excellent example of how the brand uses silly, wholesome humor to draw attention to their email:

Notice how the CTA is cleverly placed right at the center of the email just below the joke. The joke captures attention, and the CTA converts!

But, word to the wise before you jump on the dad joke train – only use humor that’s relevant to your brand.

Telling a joke that’s not in sync with your brand values might end up hurting your overall image.

2. Funny Because It’s True

Humor doesn’t always need to appear in the form of jokes.

It can also be visual – like an image, illustration, GIF, or even a video.

Here’s how J. Crew Factory makes their readers smile with a touch of funny because it’s true visual humor:

Again, notice how the humor style used facilitates the CTA instead of replacing it. Or becoming the entire focus of the email itself.

3. Integrate Silly Illustrations

You know what we love about visual humor?

There are so many ways to get creative with it.

Here’s how Dropbox uses a silly illustration to get inactive contacts to re-engage with their product:

Fun fact: 90% of the information transmitted to your brain is visual!

Using a humorous, easy to understand illustration (like Dropbox does) is a great way to get your message across without boring your readers.

4. Laugh Together

Humor can also help your brand sound less like a company – and more like a person.

Here’s how JetBlue puts it into action:

A typical “Do you wish to unsubscribe?” email would probably make you want to do just that.

But not JetBlue, no.

This entertaining email will force you to reconsider your options. You might even choose to stay just because they were so darn sweet about it!

5. Keep It Subtle

Witty email copy doesn’t always need to be front and center.

Here’s how Storenvy puts a smile on your face as you scroll down to the bottom:

Cute, isn’t it? We think so too.

If you don’t want to seem too obvious, it’s okay to switch things up a bit.

Think about all the different sections of an email you can incorporate humor into – the subject line, the CTA, the copy placed right at the end, and more.

Sometimes, subtle humor is the most effective – if it goes with your brand!

6. Use Adorable Animals

No one knows more about the power of cats on the internet than BuzzFeed.

And yes, they’ve decided to use it in their emails, too:

Look at that adorable, little face!

Why wouldn’t you still want BuzzFeed!? Hang in there, kitty.

Could Your Brand Use a Little Humor?

If used smartly, funny emails can humanize your brand and make it seem more personal to your customers.

But, here’s what most marketers don’t understand:

You don’t always need to use humor to get results. It all depends on the voice of your brand. And, of course, your target audience.

Remember, making people laugh isn’t the ultimate goal.

The goal is to get readers to take action. Use humor to support your email marketing, but don’t make it your entire focus.

Do you remember any emails that made you chuckle? We’d love to know! Leave us your comments and feedback below!

Kristen Dahlberg

Content Manager at Sendlane
As a member of the Sendlane content marketing team, Kristen focuses on everything from organization to content curation and process improvement. She enjoys variety and the challenge of learning the best way to accomplish each new goal.

Outside of work, Kristen spends as much time as possible at the beach, soaking up the San Diego sunshine!
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