Five Ways to Capture Sales With Last-Minute Christmas Campaigns

Christmas is practically here.

But don’t worry – it’s not too late to squeeze in some good ol’ email marketing and boost your revenue in these last couple of days!

Fun Fact: Nearly 35% of people wait to do their holiday shopping until late December.

If anything, you’re just in time to swoop in and save the day for all of those straggling shoppers!

Here are 5 clever tips to help you boost sales with last-minute Christmas campaigns.

1. Kick Up the Urgency

The week before Christmas is highly competitive.

Your customers’ inboxes are flooded with not just marketing emails, but also emails from friends and family.

To stand out, you need to put extra effort into your email copy!

Use words that create a sense of urgency throughout your messages – especially your subject line!

Last-minute shoppers are running out of time – you need to give them a reason to buy from you (Hint: FAST SHIPPING).

Here’s how Annmarie Skin Care gets readers to buy right away:

Some other subject line options you could try:

  • The BEST gift: 20% OFF anything (TODAY ONLY!)
  • Perfect last-minute gift–a gift certificate
  • Holiday gift deadline is tomorrow!

Your target audience already knows they’re working against the clock, so if you can remind them of the problem and offer a solution, you’ll be well on your way to earning those sales!

2. Keep it Short (and Sweet)

People are busy this time of year.

All they want to do is grab a great Christmas deal – FAST.

Keep your copy short, engaging, and to-the-point.

Don’t ramble on and on in your email. Keep your offer front and center!

Here’s how De Beers does it:

We love how they fit everything into this little email.

Urgency? Check.

Clear offer? Check.

Prominent CTA? Check!

Zady offers another example of how to create urgency with a short, yet effective, email sent days before Christmas:

This is a perfect example of that Problem – Solution strategy we talked about earlier.

Swoop in and save the day for your contacts and they’ll be forever grateful!

3. Personalize, Personalize, Personalize

You have to know: You’re not the only brand offering last-minute Christmas discounts.

So forget personalized subject lines. You need to go that extra mile to make your contacts feel special!

But personalization isn’t just about names.

You could also play Santa!

Last-minute abandoned cart emails are a great way to save those sales.

Burberry sent this Christmas email to a contact who left a custom product in their shopping cart:

Notice the initials, “RM”, on the products. Pretty cool, right?

You can also consider the purchase history of your contacts to send out tailored discounts and offers. They’ll love you for knowing exactly what they wanted!

Especially if you give customers a discount on items they nearly bought.

It’s like making their wish come true!

4. Use a Fun (But Simple) Design

Last year, 50% of all Christmas Day shopping was done on phones!

Now, it’s always important that your emails look good on mobile. But when you’re trying to capture last-minute Christmas shoppers, responsive design is even more pressing.

That’s where all your last-minute shoppers and impulse buyers are!

Make sure you have a responsive design with easy navigation that looks great on all devices.

Pro Tip: Use large-sized, thumb-friendly CTAs and links.

Here’s a simple, but fun Christmas reminder from J. Crew Factory:

There’s not a ton of small features readers have to zoom in on or struggle to read. Plus, the entire GIF is clickable!

Remember – your buyers are likely browsing for last-minute deals on-the-go.

Make it super easy for them to click through and they’ll be one step closer to making a purchase!

5. Offer Free Shipping

Additional shipping charges are the biggest reason why shoppers abandon their carts.

You know what’s better than fast shipping? Fast and free shipping!

Here’s how Tarte attracts last-minute holiday shoppers:

Plus, Christmas shopping is all about buying on impulse!

Using a fun GIF (like the animated portion of Tarte’s email) can help your offer really stand out:

Your customers want to grab the best deal in front of them – catch their attention and offer them value or they’ll switch to another brand.

We Wish You a Merry Christmas (Campaign)!

Fear not, Christmas shopping isn’t over yet.

You can still put your Santa cap on and celebrate with your customers!

Remember – timing is everything.

Don’t bother sending out gift guides or wish lists. There’s no time for that.

Focus on loud and clear offers, prominent CTAs, and attention-grabbing copy. Get them to buy before Christmas is over!

Did you find any of these tips helpful? We’d love to know your thoughts! Let us know in the comments below.

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Kristen Dahlberg

Content ManagerSendlane
As a member of the Sendlane content marketing team, Kristen focuses on everything from organization to content curation and process improvement. She enjoys variety and the challenge of learning the best way to accomplish each new goal.

Outside of work, Kristen spends as much time as possible at the beach, soaking up the San Diego sunshine!