How to Stop Stressing So Much Before You Hit Send
Be honest: do you ever have a bit of a freakout when you finish writing an email?
Maybe you’re a bit of a perfectionist.
Or perhaps you’re nervous you’ll make a mistake that’ll cause your message to look amateurish.
Hey, we totally get it.
Our advice? Relax!
If you’re worried about screwing something up, it’s probably time to rethink the process of how you put together and proof your messages.
The good news? We put together a quick guide to help you get rid of those email butterflies once and for all.
By sticking to the checklist below, you can start sending your emails with more confidence and no errors to boot.
Let’s get started!
1. Start by Working With a Template
Email templates are a brilliant tool for writing error-free messages.
After all, if you already have a past email that performed well and is already formatted correctly, why not use that for the basis of your next message?
Because the more of your messages that you start “from scratch,” the more room there is for mistakes.
Sendlane boasts a variety of pre-designed templates so you don’t have to worry so much about details like formatting. You can also use the Sendlane editor to create your own reusable ones.
Regularly sending offers? Newsletters? By putting together templates for your various message types, you can pull from tried-and-tested emails that don’t require as much proofing in the long-run.
2. Pay Particular Attention to Your Subject Line
Avoiding typos and grammar mistakes is a no-brainer, right?
Well, there’s arguably no bigger place to avoid ‘em than your subject line.
Beyond avoiding typos, make sure that you come with a subject line that isn’t too lengthy. Approximately 50 characters or less is often considered the “sweet spot” for readability.
Shorter subject lines likewise have less of a chance of being truncated in your contacts’ mobile inboxes.
So if there’s anything you need to put under the microscope, it’s your subject line. When in doubt, keep it as short and punchy as you can.
3. Double-Check the “Technical” Stuff
Before getting into the nitty-gritty of your body copy, it’s important to double-check the technical side of your messages.
In other words, the stuff that allows you to convert your readers and allow them to click through.
No matter what type of message you’re sending, make sure your message ticks the following boxes:
- Your message contains some sort of call-to-action
- Your tracking is all set up and ready to roll
- None of your links are broken, including broken images or links in your email signature
Thankfully, tools such as Sendlane’s email editor make it super simple to format your messages and ensure that the elements above are all in working order.
Don’t waste those precious clicks! Without these elements, your messages could be unreadable or otherwise look unprofessional if your readers are unable to properly engage.
4. Proofread Like a Pro
Proper proofreading can help nip many of the most nagging email marketing mistakes in the bud.
When you think your message is good to go, give it a slow, thoughtful read-through. We highly recommend reading your messages out loud. Doing so will help you pick up on awkward word choices or mistakes that your eyes might have glossed over.
Then, run your body copy through a tool like Grammarly. Even if you consider yourself a grammar whiz, such a tool acts as a second set of eyes to avoid errors.
Beyond grammar and spelling errors, you should confirm that your copy is a-okay stylistically. For example, the Hemingway Editor highlights repetitions and other style issues that could impact the readability of your emails.
Once you’ve let your third-party tools do some of the legwork, one last read-over should confirm that your copy is crystal clear.
5. Preview, Schedule and Send!
Okay, let’s assume that your email is finally ready for the world to see.
The beauty of using a tool like Sendlane is that you can schedule your emails well in advance so there’s less pressure to blast them in real-time. This gives you some breathing room and an opportunity to preview your messages to make any necessary changes.
For example, Sendlane allows you to check out an actual preview of your messages and what your contacts will see. Plus, you can also send yourself a test email to check for any errors!
Sendlane also provides a final once-over to make sure that those important elements like tracking links are present. Giving you the literal green light, you’re ready to hit “send!”
And with that, we wrap up our checklist!
It’s Time to Stop Stressing Over Your Emails!
Sure, there’s a lot that goes into any given email campaign.
And yes, there’s a lot that can potentially go “wrong.”
However, that’s no excuse to suffer from analysis paralysis!
Don’t let stress slow down your email marketing strategy. Instead, put together a streamlined process to writing and proofing your messages that’ll save you stress and allow you to send more messages more often.
With this checklist, you can do exactly that with peace of mind.
Outside of work, Kristen spends as much time as possible at the beach, soaking up the San Diego sunshine!
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