How to Motivate Yourself to Write Daily Emails
Pop quiz: how often are you hitting up your list?
Because if you’re only not checking in often enough, chances are you aren’t squeezing the most out of your campaigns.
And when you’re a total stranger to your contacts, you can’t be surprised when people start sleeping on your emails.
That’s easy – write more often!
Why You Should Write on a Daily Basis
If you’re wondering why you should put pen to paper more often, consider the big-picture benefits such as…
- Less scrambling when it comes time to roll out a new campaign
- More opportunities to sell to your audience and establish trust
- Encouraging regular back-and-forth between you and your readers
And even if you don’t send daily emails, you should strive to get into a routine where you put in work on your campaigns day-by-day.
There’s a reason why daily writing is one of the most important habits of effective email marketers.
Sound like a big to-do? Already have a ton on your plate?
Don’t sweat it!
Getting into the groove of writing emails on a daily basis is easier than you think. Below are some quick tips help you get into a routine – all you need to do is commit to a few minutes a day to get to work!
1. Figure Out Your Email Writing Goals
Okay, this is a big one.
You need to set some sort of goal in terms of how much you want to get done on daily basis.
You might necessarily write a full-blown email-a-day, but you can set actionable goals such as…
“I’m going to work on this new offer email for 15 minutes!”
“I’m going to write 150 words today!”
Or whichever happens first.
Consider this: most people are most creative and productive in short bursts.
And so it’s actually a good idea to give yourself a time crunch to stay on task.
Timers like this one based on the Pomodoro Technique of productivity can help the clock from getting away from you.
Tools like the Hemingway App are also useful for daily writing. The app’s real-time counter and suggestions help fine-tune your copy and let you know what your word count looks like.
Setting specific day-to-day goals forces you to you stay focused and keeps your mind from wandering. These tools and daily goals can help you do just that, too.
2. Get Your Mind Right
Many marketers neglect the fact that writing emails is a creative task.
And to foster your creativity, it helps to get yourself in a routine.
Most people (and studies!) recommend writing first thing in the morning. This guarantees that your head is clear as you’re typing away. You’re less likely to be distracted by others, too.
On the flip side, some people are night-owls that prefer to get things done while they’re “off the clock” and the day is winding down.
But really, finding your creative groove really depends on your personality.
What matters is that nothing’s bugging you and there’s ample time for you to focus. Even something as simple as listening to a productivity playlist can get you in the right mindset.
Whatever fosters your creativity totally depends on you – once you find what gives you that energy, stick to it!
3. Plan Out Your Email Calendar
If you have no idea what the heck you’re working on, you’re going to have a tough time.
The good news? There are endless email ideas to choose from.
Offers and deals. Newsletters. Advice to your readers.
Figuring out what you’re going to write really just depends on your content calendar. One of the biggest benefits of email scheduling is that you always have a rough idea of what’s next.
The takeaway here is that whatever you’re working on today is going to help save you some serious time in the future.
Even if you’re just sketching rough ideas, putting down something is way better than nothing!
4. Keep Some Fresh Ideas On-Hand
Let’s be honest: writer’s block is awful.
And it happens to marketers more often than we’d like to admit.
That’s why it pays to keep a fresh dose of inspiration ready even when your brain’s not feelin’ it.
Some quick ideas to keep yourself inspired include…
- Looking at your inbox or swipe file for recent emails you can draw inspiration from
- Following brands and influencers on social media to see what everyone’s talking about
- Glancing at relevant articles and breaking news with the help of apps like Feedly
Another smart move is to stick to some sort of theme, especially if you’re writing regularly scheduled messages to your list.
For example, themes like Motivation Monday, Wednesday Wisdom or Q&A Friday all serve as great inspiration for writing quick, bite-sized emails…
And with that, we wrap up our tips!
Are You Ready to Write Daily Emails?
Writing daily might seem daunting, but it’s really not so bad once you get into a routine.
With these tips, you can start crafting more messages to create a stronger connection with your contacts.
All it takes is a few minutes of writing a day to save you some major time and stress down the road.
Trust us – you’ll be glad that you picked up the habit!
Outside of work, Kristen spends as much time as possible at the beach, soaking up the San Diego sunshine!
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