Sendlane + Miva: The Ultimate eCommerce Duo

By 2021, eCommerce is expected to make up around 17.5% of all retail sales worldwide.

That means there’s more potential than ever for online businesses to grow and be profitable.

And this is where Miva, an enterprise-grade eCommerce platform, can help you out.

Regardless of the size of your business, Miva can help you build, grow, and manage all aspects of your eCommerce store from a single interface.

The customizable ecommerce platform will put an end to all your worries about scalability and growth.

Let’s dig deeper into how you can build your dream store with Miva. (Plus get it integrated with Sendlane!)

What is Miva?

Miva is a comprehensive eCommerce solution for all modern businesses.

It offers extensive features and customizability to help you create a successful online store—from interactive product visualizers and personalized promotions to B2B/B2C sales management, conversion tools, and more!

With Miva, you not only get the flexibility of an enterprise-level solution, but also the benefits you expect from a SaaS platform, like security, new features and regular updates.

Miva has already powered over 500,000 online stores across the globe.

Let’s find out how you can build your own!

Build a personalized eCommerce store with Miva

Miva comes fully packed with features that help you scale your business to an enterprise.

Lets see how you can use these to build your own online store:

Fast-loading website

With Miva, you can build speedy websites that improve customer experience and rank better on search engines, too!

This is all possible because of a super-charged system, clean code, and a reduced need for third-party plugins.

Plus, you don’t have to worry about your site crashing or lagging at all. The platform claims to have a 99.9% uptime!

Responsive design

Miva helps you create mobile-friendly online stores that work seamlessly across multiple devices.

You can put together a beautiful website using Miva’s responsive themes, which are designed to attract shoppers and drive sales.

All sites support JavaScript, CSS, and custom fields, so you can customize the themes as much as you want.

And if you already have a WordPress site or blog, you can easily integrate it with Miva!

Personalized user experiences

One of the best parts about Miva is that it offers tons of personalization features that dramatically improve visitor experience on your site!

Tailor your store content to each visitor with Miva’s dynamic product recommendations, shopping cart abandonment tools, upselling and bundling features, customizable search, and more.

You can also access a range of tools to help you increase conversions!

From personalized wish lists, and mini-baskets to inventory notifications that create urgency, driving more sales with Miva is as easy as it sounds.

Streamlined checkout and payment

Long or complicated checkout processes are often a major reason why online shoppers abandon their carts.

Miva lets you overcome this by implementing effective single-page or multi-page checkout processes.

You can also add built-in integrations for additional features like cross-border transactions and shipping rate calculators.

Need to add multiple payment methods? Go right ahead!

Miva lets you integrate the following payment gateways:

  • Chase
  • PayPal
  • Amazon Pay
  • Braintree

Miva also gives merchants access to MivaPay, a secure credit card vault that works in conjunction with your payment gateway to simplify PCI compliance.

Order management tools

Processing orders as your business scales can get difficult, right?

Not when you’re using Miva!

Miva helps you keep up with plenty of order management tools, like quickly viewing, sorting, and searching for orders, tracking customer conversations, inventory, payments, and shipments, and more.

The platform also offers extensive support for processing returns and refunds. You can even set up a self-service return process!

Integrations

Miva lets you easily integrate critical back-end systems with your eCommerce store, so you can manage everything from one place.

Do your best work by integrating your favorite shipping, inventory, warehouse, tax calculation, accounting, marketing, and other systems.

You can also integrate Miva with Sendlane to amplify your email marketing efforts.

Keep reading to find out how!

How Sendlane & Miva work together to create a seamless and personalized customer experience

Email marketing can account for up to 23% of your online sales.

This makes it one of the most effective channels to grow your business!

Thanks to Sendlane and Miva’s deep-data integration, you can use the power of email marketing to increase your online store conversions and boost overall ROI.

Sync leads across the two platforms, track customer behavior and send out automated emails, product recommendations and more!

Here’s how to use Sendlane and Miva together to maximize customer experience.

1. Welcome new customers with an automated and personalized welcome series

Sending a personalized welcome email to new subscribers can help build a great first impression of your business.

You can automate the entire process by setting up a workflow in Sendlane!

Greet new subscribers with a brief tutorial on how to get started or even a friendly hello that makes them feel warm and fuzzy inside.

Personalize the subject line and email content by using your subscriber’s info, like their name, to make them feel extra special.

2. Bring customers back to your stores with automated abandoned cart funnels

On average, 69 out of 100 online shoppers abandon their carts!

That’s a lot of revenue to miss out on for an eCommerce store.

When you integrate your store with Sendlane, however, you can bring these customers back by following up with automated abandoned cart emails!

For example, you can send out reminders to these customers that they still need to finish their purchase.

Throw in a small discount to make it hard to resist!

3. Leverage real-time segmentation to increase customer LTV with data-driven product recommendations

With advanced segmentation, Sendlane lets you sort your leads into highly targeted lists.

This means you can send more relevant emails that achieve better results, such as data-driven product recommendations tailored to each subscriber.

This helps increase customer engagement. Best of all, existing customers more likely to see something they like and buy from you again!

4. Improve your ROI with better, in-depth tracking of every send, click and purchase

Sendlane’s in-depth, real-time analytics let you really dig deeper into how your email campaigns are performing.

The user-friendly dashboard lets you keep track of open rates, click-through rates and conversions.

It even lets you create segmented reports based on who clicked or engaged with your email, and who ended up making a purchase on your site!

5. Track the exact movement of each lead and customer with Sendlane Beacon

With Sendlane Beacon, you can keep tabs on your customers’ entire journey through your store.

Find out what they’re searching for, where they’re spending most of their time and when they’re most likely to make a purchase.

You can use this insight to create more personalized campaigns, such as better retargeting emails and relevant ads on social media!

How to integrate Sendlane and Miva

Integrating Sendlane and Miva is an easy process that barely takes 10 minutes.

In fact, we can do it for you!

Here’s a step-by-step guide to integrating Sendlane and Miva.

Miva & Sendlane – The Ultimate eCommerce Duo

If you have ambitious plans for your online store, Miva and Sendlane is the perfect duo to help you get there.

The two specialized platforms work together to boost your sales, increase ROI and help you consistently deliver better customer experiences!

Caitlin Hutchinson

Caitlin Hutchinson

Brand Marketing ManagerSendlane
A native of San Diego, California, Caitlin has a passion for developing creative and engaging marketing content. Primarily responsible for overseeing the development, execution and delivery of digital content across all of Sendlane’s channels while maintaining an online presence of Sendlane's team culture. Host of The Marketing Automation Hustle Podcast and Sendlane Youtube Training Channel. Works closely with the marketing team to manage creative projects and develop creative assets/solutions to enhance the brand. Collaborates at the intersection of marketing, product, content, and sales to develop powerful and memorable stories and interactive experiences that bring the Sendlane vision to life.
Caitlin Hutchinson