10 Simple Ways to Add More Personality into Your Emails
Quick question: what are you doing to make your emails pop as soon as they reach your readers’ inboxes?
Chances are your readers are flooded with more messages than they can handle on a daily basis. As marketers, it’s our job to make our emails feel more like personal letters versus just another piece of junk mail.
And that’s the keyword:
According to email marketing statistics, personalization is a top priority for marketers looking to engage their lists.
With the rise of social media, brands are more directly connected with their customers than ever. So ask yourself: what are you doing to offer that same sort of one-on-one interaction via email?
After all, your readers want to hear from you.
At the end of the day, it’s all about getting up close and, well, personal.
The good news? Injecting some much-needed personality into your email campaigns can be done in a matter of moments if you know what to look out for.
10 Strategies Brands of Any Size Can Use to Add Personal Touch to Their Campaigns Today.
1. Write Snappier Subject Lines
First thing’s first: you can’t afford to let your subject lines put your readers to sleep.
Imagine scrolling through hundreds of email headers per day. Marketers need to craft subject lines that make people stop in their tracks and take notice.
And believe it or not, grabbing the attention of your readers in 70 characters is easier than you might think.
You just have to make every word count. It’s not always about being clever, but making your readers so curious that they have no choice but to click.
Below are some sample styles of great subject lines that you can roll out on your own:
“Do you want to grow your business by 226%, too?”
There’s a reason why so many headlines include the word “you,” immediately pulling your reader into your message to find out what it can do for them. Also, using numbers in headlines is a great way to draw eyes to your emails.
“Don’t give up.”
Don’t overthink your subject lines. Readers make split-second decisions when it comes to whether or not they’re going to click through. Sometimes a short, snappy subject line is all you need.
“This ebook has changed lives – now it’s your turn!”
Emails should feel urgent and actionable, not something your readers can scroll through. This type of subject line automatically puts your readers into the driver’s seat to take action now.
These sorts of subject lines feel like they were written by a flesh-and-blood person, not a bot. Throw some variety into your headlines and remind your readers of the savvy marketer behind the keyboard (that’s you).
2. Pepper in Some Personable Content
Sprinkling that personal touch into your email means putting a face to your brand.
Whether it’s your face or the faces of your satisfied customers is totally up to you. Both options are fair game to showing readers that you’re more than just another business on the block.
What sort of personable content are we talking about, though? Here are a few quick options you can throw into your emails to show off your business’ human side:
- Customer photos
- Testimonials and positive reviews
- “Behind the scenes” photos of your company or team
Check out how AirBNB tugs at the heartstrings of their list through customer content with the help of their welcome series:
If you’re unsure about using customer photos, feel free to use your team’s own content. For example, check out how we used Sendlane’s own Christmas party to get into the holiday spirit with our awesome subscribers last year:
These elements of your emails not only display the heart and soul of your business, but also provide social proof that builds a trusting relationship with your readers.
3. Never Neglect Your Readers’ Names
When in doubt, one of the best ways to get your readers’ attention is by calling them out by name.
Including your subscribers’ names in subject lines and body copy is a smart but subtle strategy to make your messages seem more personal.
That’s exactly why features such as personalization tags are a staple of Sendlane. In a matter of seconds, you can automatically set your emails to refer to readers by name within the same campaign.
Through personalized tags, your emails feel like they were tailored to each member of your list instead of part of a massive blast.
4. Find Your Business’ Voice
It’s a golden rule of marketing that’s so easy to overlook.
In our pursuit of writing the “perfect” email, it’s only natural to lose a bit of our brand’s voice in the process.
Relax. After all, you can’t hope to get personal with your readers until they see your unique personality on display.
Want to be funny? Lighthearted? Sarcastic? Go for it!
It’s always nice to see businesses that don’t take themselves too seriously. Emails like this one from Betalist show just how much you can let your sense of humor shine regardless of what messages you’re sending:
Don’t worry about being “different” or taking the wrong route with the tone of your campaigns. The sooner you find your voice, the easier it is for your brand’s messages to stand out to readers.
5. Ask the Right Questions
People sign up for email lists because they need help, plain and simple.
Maybe they’re looking for a great deal. Perhaps they need education or a product that’s going to solve a major problem in their lives
Marketers must remind their lists that they’re here to help at every turn. The more accessible and open you are to your readers’ pain points, the better.
So how are you offering a helping hand to your readers?
Asking questions of your readers can help you tap into their wants, needs and desires. If nothing else, questioning your readers can create curiosity and clicks. This simple but heartfelt email from Mixergy shows the power of a customer-centric question in action:
Remember: email represents a conversation. You shouldn’t be the only one doing the talking. Let your list’s voice be heard from time to time and provide a helping hand in the process.
6. Give Your Readers a Much-Needed Push
Every email sent is a prime opportunity for your readers to interact with your business in some way, shape or form.
They need to click. They need to take that vital next step.
If you aren’t providing them that window for engagement, how can you expect to get closer to your readers?
Offering up suggested next steps in your messages is a subtle but significant way to encourage personal interactions.
Bear in mind that your readers are likely crazy busy and overwhelmed at any given moment. Telling them exactly what to do is probably a bigger help than you might think. This email from Moz helps clue in next customers on what to do next after signing up for their service:
Offering a helpful push to your readers signals you one again as someone looking out for your list rather than just trying to sell to them.
7. Make Your Signature Count
Sometimes it’s the smallest touches that matter most.
Case in point: how much thought have you put in your business’ email signature?
Whether you’re sending on behalf of a company or as yourself, the details of your signature can help end your messages make the right impression.
Some key components of a personalized signature include any combination of the following:
- A professional headshot
- An inspirational or motivational quote related to your business
- Links to your social media channels (reminding readers that you exist beyond the realms of your emails)
As noted earlier, putting a smiling face to your business is a must-do. Your signature is perhaps the best place to put that face on display.
Oh, and with the help of Sendlane you can actually create unique templates and signatures for each piece of your list. Want to send as a company and a person? No problem!
8. Smarter Segmentation
On a related note, effective segmentation and personal emails go hand in hand.
Think about it. The emails and offers you send to long-term subscribers shouldn’t be identical to people who just hopped on your list, right?
When you send too many generic or one-size-fits-all campaigns, you run the risk of tuning people out.
And that’s bad news.
But by segmenting your email list, you don’t have to second-guess whether or not your readers are getting the right messages. In fact, you have the flexibility to pick those parameters of your lists yourself with the help of Sendlane.
Based on conditions such as what landing pages someone came from or when they signed up, you can better target your emails over time.
Breaking down your list into specific audiences gives you more room to nurture leads personally rather than treat them all the same. In other words, your subscribers receive the attention they rightfully deserve.
9 Take Advantage of Timing
Timing is everything when it comes to emails.
Unfortunately, figuring the best times to send your emails can be a pain. This is especially true if you’re dealing with customers in multiple time zones.
Some people prefer to knock out their emails during lunch. Others might check randomly throughout the day or right before bed. There is no “right” time to send.
Again, everyone’s different.
But that shouldn’t stop you from trying to fine-tune the timing of your emails.
Through Sendlane’s optimized timing feature, you can hone in on exactly the right time to reach your readers based on their behavior. This ensures that your readers are more likely to engage with your emails on their own terms.
Of the many variables deciding whether or not your messages getting opened, timing definitely deserves your attention. With your campaigns optimized for opens automatically, you have one less minor detail of your emails to worry about.
10. Keep a Close Eye on Your Email Metrics
Last but not least, let’s talk about performance.
You need to know at a glance which of your emails are receiving the most traction and which aren’t. The only way to find out for sure is through your campaign analytics.
What types of subject lines are getting the most opens?
Is one list responding more than another?
Which messages are driving the most revenue?
Without proper email reporting, you’re can’t answer these questions with much confidence.
When you have hard evidence over which messages your list responds to, you have a better idea of what sorts of personal messages to craft in the future. With the help of analytics, all of the previously noted tips become so much easier to implement.
No more guessing games. Just peace of mind as you send the sorts of emails your list loves again and again.
And with that, we conclude our list!
Are You Giving Your Business’ Emails a Personal Touch?
Here’s the deal: you’re likely facing competitions from tons of other marketers in your space.
That’s part of why getting personal with your list is so important to break through the noise and get your messages read.
So let’s quickly recap what every email marketer needs to do in order to make that personal connection sooner rather than later.
1. Put yourself into your emails – literally.
Whether it’s through photos, storytelling or your business’ voice, making your business a one-of-a-kind presence in your readers’ inbox is your first priority.
2. Remind readers that you’re here to help.
By asking questions and offering up resources or tips, you remind readers that you’re looking out for them versus spamming.
3. Set every campaign up for success.
Through segmentation, optimization and email analytics, figuring out the technical details of your emails becomes a breeze. The more you optimize and analyze, the stronger your future campaigns will be.
We at Sendlane know firsthand how important it is to build a personal connection with your subscribers.
And we also know how much easier it is when you have an email automation platform to take care of the heavy lifting for you.
That’s why we invite you to take Sendlane for a spin if you haven’t already. With the help of our platform’s features and these tips above, you can get started with building better relationships with your list. Good luck!
Outside of work, Kristen spends as much time as possible at the beach, soaking up the San Diego sunshine!