Privy – Build Smart Opt-in Forms To Grow Your Email List

To build an email list, you need to give your audience options to opt-in to receiving communications from you.

So in the world of email marketing, email opt-in forms that connect seamlessly to your email marketing software are your best friend. 

But nowadays, you need more than just a pretty looking popup to grow your list. 

You need to know your customer’s intent. 

You need a better strategy. 

You need better timing. 

And thankfully, Privy can help. 

What Is Privy?

Privy is a lead gen tool designed to help eCommerce businesses capture and convert website visitors into customers. 

Privy and Sendlane

Privy offers a wide variety of form types like banners, pop-ups, fly outs, exit-intent forms, and spin-to-win opt-in forms.

But they go even deeper, offering eCommerce business other essential features like: 

  • Mobile-friendly designs
  • Automated A/B testing on forms
  • Custom fields to collect phone numbers for SMS and more
  • Coupon creation
  • Shopify coupon code integration
  • A Cart Saver Display

The Cart Saver feature is particularly powerful at helping you prevent lost revenue before it falls into the traditional “abandoned cart” brackets and not many lead gen tools include this.

And thankfully, the platform makes it easy to get started building email and phone number opt-in forms that match your brand and target your site visitors with the right message at the right time.

Designing Opt-In Forms With Privy

Privy’s dashboard is a clean interface that’s easy to navigate. They also have some great prebuilt, email opt-in choice that make it even easier to design a breathtaking form that also shows when it’s supposed to.

They have various campaign “recipe” options that take advantage of the unique opt-in targeting they’ve built into their marketing tool. 

When you create a new campaign, you’ll see form recipe options like

  • Welcome Discount. A pop-up form designed to entice a visitor to sign up in exchange for a promo/coupon code.
  • Mobile Signup Discount. A mobile-optimized form designed to trigger for mobile viewers only.
  • Exit Email Capture. An exit-intent pop-up form to encourage a viewer to sign up to your list before they scamper off.
  • Announce Bar. Share news and other important info with visitors.
  • Advanced Cart Saver. Show a special offer for shoppers based on their cart value before they abandon their cart.
  • Build Your Own. If you need anything else, here is where you go to build it. 

You can create as many opt-in forms as you need through the New Campaign option. When you choose one of the recipes listed above, you can go through the easy-to-follow prompts to help you.

Most of the pre-built recipes have only the Email as the initial form field, but you can customize this to your needs. 

There are a bunch of form fields that you can add for your opt-in forms: 

  • Name
  • Phone Number
  • Text opt-in
  • Email Op-tin
  • Birthday
  • Text
  • Date
  • Dropdown
  • Multiple select
  • Single Select
  • And more

After you’ve selected the form fields that you need, you can edit the design and triggers for the pop-up.

If you don’t want the design that’s been pre-selected for this recipe, you can change it to the one you think will work better for what you’re trying to accomplish.

As mentioned earlier, there are plenty of forms to choose from.

But Privy takes it up a notch by giving you a bunch of pre-designed templates that you can use as a starting point.

Although, you could design them from scratch if you wanted to — that’s still an option.

And if you want to ensure your popup is effective, you have the ability to easily create an A/B test for your opt-in forms. 

Connecting Privy and Sendlane To Grow Your Email List

Sendlane’s Privy integration with Sendlane helps ensure that Privy seamlessly passes along opt-in form and contact info data to Sendlane.

To get started with growing your list with Privy, you’ll need an active account with them. If you don’t already have one, you can sign up for a 15-day full-feature trial

With your activated account, you can quickly connect it to your Sendlane account by following these step-by-step instructions

Combine Privy with Sendlane To Create Your Email Marketing Super Duo

With Privy’s advanced pop-up targeting features and Sendlane intelligent marketing automation, you’ve got yourself a powerful email marketing combination for your eCommerce store. 

Sign up today for a free Privy account and supercharge your email marketing. 

Ari Rule

Ari Rule

Sr. Growth CopywriterSendlane
Ari Rule