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Tip of the Week: Build A
Simple 3 Step Funnel to Drive
More Leads This Holiday Season

Step 1 - Generate Leads With an Enticing Offer

First things first. 

Take advantage of the busiest online shopping season of the year, by placing some exciting offers smack dab on your website.

The best way to do that?

With eye-catching pop-ups that grab your visitors attention and make them say “I gotta grab that deal!”

With Sendlane Intelligent Pop-ups, you can easily create sleek opt-in forms:

  1. 1. Navigate to the Pop-up builder in your Sendlane account.
  2.  
  3. 2. Choose your pop-up style and customize it based on your brand and offering!

  4. 3. Customize the timing of your pop-up based on the behavior of your website visitors. 
  5.  

3. When your pop-up is ready to go, Sendlane will generate a code that you can copy and paste into the header tag of your site or page you want to display your form on. 

step 2 - Trigger An Email With Your Discount Code

Now that your lead has handed over their email, it’s time to deliver their reward!

Sendlane makes this easier than ever with automations:

  1. 1. Create an automation that is triggered when an opt-in submits that stylish form you just created.
  2.  
  3. 2.  Next, add an action to your automation. In this example we’ll send out an email with the discount code.

Sendlane_Holiday_Funnel_Automations

3. You’ll then be prompted to create your new email design! (Sendlane offers a variety of pre-designed templates to help you get a headstart on your email design!)

Sendlane_Holiday_Funnel_Email_Editor

Now that your pop-up is done and your first email is ready to be fired off, let’s add a few more steps to our automation.

Caitlin Hutchinson

Caitlin Hutchinson

Brand Marketing ManagerSendlane
A native of San Diego, California, Caitlin has a passion for developing creative and engaging marketing content. Primarily responsible for overseeing the development, execution and delivery of digital content across all of Sendlane’s channels while maintaining an online presence of Sendlane's team culture. Host of The Marketing Automation Hustle Podcast and Sendlane Youtube Training Channel. Works closely with the marketing team to manage creative projects and develop creative assets/solutions to enhance the brand. Collaborates at the intersection of marketing, product, content, and sales to develop powerful and memorable stories and interactive experiences that bring the Sendlane vision to life.
Caitlin Hutchinson