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Trigger More Advanced Workflows with Custom Fields

One of the most important features of advanced automation is that it’s customizable.

After all, if marketing automation is going to work for your business, it needs to be flexible enough to fit your specific needs.

Which is exactly why you can use custom field data to trigger more advanced workflows in Sendlane!

Once you start collecting custom data with your opt-in form, you can set up an automation to trigger based off of those custom fields with just a few clicks:

This is a great way to allow your list to self-segment automatically. Not only just because it supercharges your automations, but also because it happens hands-free!

Click to login to your Sendlane account right here and start triggering more advanced workflows with custom fields!

Or, activate a risk-free 14 day trial to create advanced automations and hyper-targeted workflows with Sendlane!

Kristen Dahlberg

Content Manager at Sendlane
As a member of the Sendlane content marketing team, Kristen focuses on everything from organization to content curation and process improvement. She enjoys variety and the challenge of learning the best way to accomplish each new goal.

Outside of work, Kristen spends as much time as possible at the beach, soaking up the San Diego sunshine!
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