Tip of the Week – Automate Your List Hygiene

One of the best ways to keep your email list healthy is to clean inactive subscribers from your list.

We know this may sound a little scary at first…

But the truth is, list hygiene is the simplest form of email targeting!

By removing inactive subscribers, you’re really just filtering out anyone who’s no longer interested in what you’re selling (or sharing).

That way, you can focus on the people who are!

After you clean your list, you’ll see more accurate reporting (with better open and click rates) and you’ll maximize the delivery of your emails. Plus, you get the added benefit of knowing all of your subscribers are actively engaged with the messages you’re sending them.

And with Sendlane, you can automate the entire list cleaning process!

With just a few clicks, you can enable our Smart List Hygiene feature to run inside of your account, and the system will do all the work for you.

By automating your list hygiene, you can save time AND keep your list in tip-top shape!

So what are you waiting for?

Click through and visit our knowledgebase to automate your list hygiene today!

Or, if you’re interested in learning more about list hygiene first, you can check out To Clean or Not to Clean our official list hygiene case study.

Kristen Dahlberg

Content Manager at Sendlane
As a member of the Sendlane content marketing team, Kristen focuses on everything from organization to content curation and process improvement. She enjoys variety and the challenge of learning the best way to accomplish each new goal.

Outside of work, Kristen spends as much time as possible at the beach, soaking up the San Diego sunshine!
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