Use Campaign Activity to Automate Follow Up Messages

Did you know you can use campaign activity like opens and clicks to trigger automated workflows?

Well… if you didn’t before, you sure do now!


For example, say you’re planning to send out a one-time sneak peek about a new product, service or feature.

You can automate a follow up message with additional details for contacts who open your sneak peek… saving the most exclusive content for anyone who shows interest in your first email!

All you have to do is set up your campaign message, then choose that message as the trigger for your new workflow:

Sendlane new automation menu with campaign activity selected as the workflow start trigger and a message selected

Then, set up the follow up message with your exclusive content, just like this:

workflow settings with campaign activity as the trigger and a send mail action enabled

Using campaign activity to automate follow up messages is a great way to keep the ball rolling with your most active contacts!

And since every Sendlane account includes campaign activity triggers, you can login right now and set up your own automation, just like this, in a snap!

If you’re not a Sendlane member quite yet, don’t you worry… We offer a free 14 day trial where you can test out all of our automation features risk-free!

Kristen Dahlberg

Content Manager at Sendlane
As a member of the Sendlane content marketing team, Kristen focuses on everything from organization to content curation and process improvement. She enjoys variety and the challenge of learning the best way to accomplish each new goal.

Outside of work, Kristen spends as much time as possible at the beach, soaking up the San Diego sunshine!