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How to Encourage Loyalty by Rewarding Your Contacts

Cultivating loyalty with your email audience is one of the best ways to earn repeat business. And one of the easiest ways to encourage loyalty is by rewarding trusty contacts who’ve been on your list the longest!

You can add a segment based on the date their email was added to your list:

Sendlane encourage loyalty with rewards: segment settings - date added is before September 2017

Then target that segment with a thank you email that includes a free gift, coupon, discount or other reward!

If you’re looking for a strategy that encourages more loyalty, this is a quick and easy way to foster even more devotion from your most faithful contacts!

So what are you waiting for?

Login to your Sendlane account now to start encouraging loyalty with your audience!

Or, if you’re not a Sendlane member just yet, you can still reward your long-term contacts with a FREE 14 day trial.

Kristen Dahlberg

Content Manager at Sendlane
As a member of the Sendlane content marketing team, Kristen focuses on everything from organization to content curation and process improvement. She enjoys variety and the challenge of learning the best way to accomplish each new goal.

Outside of work, Kristen spends as much time as possible at the beach, soaking up the San Diego sunshine!
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