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Add If/Else Actions to Your Workflows

Automated workflows are one of the best ways to personalize emails for your contacts.

And with “if/else” actions your automations become even more powerful!

If/else actions button selector in workflow setup menu

These handy little actions allow you to target specific members of your email audience based on activity, tags, purchases and more:

if/else actions dropdown menu with all setup options

Just add an if/else action, choose your conditions and voila!

Sendlane will work behind the scenes to segment your list for you, hands-free!

full example of if/else actions within a workflow

By adding if/else actions to your workflows, you’re quickly and easily creating more effective automations to increase your email engagement, conversions, and ROI!

So why not login to Sendlane right now and put your best foot forward with if/else actions in your next workflow!

If you’re not part of the Sendlane family just yet, you can get started leveraging if/else actions and ALL of our powerful automation features with a FREE 14 day trial!

Kristen Dahlberg

Content Manager at Sendlane
As a member of the Sendlane content marketing team, Kristen focuses on everything from organization to content curation and process improvement. She enjoys variety and the challenge of learning the best way to accomplish each new goal.

Outside of work, Kristen spends as much time as possible at the beach, soaking up the San Diego sunshine!
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