Tip of the Week – How to Prevent Automated Emails From Feeling Automated
Automation can’t feel automated if it’s really going to work.
Which is why we recommend using goals in your workflows to act as checks and balances for your automated emails.
Goals monitor the activity of your contacts and then adapt the workflow accordingly. This prevents automated emails from feeling like a clueless robot is the one clicking send!
Okay, let’s paint a real-life picture here:
Say you’re running a coupon code offer. You’d create your workflow and add a goal telling the automation to run until that coupon code is redeemed. That way your contacts learn about the promotion and are reminded of it until they purchase, but once they do, they don’t keep getting emails about a coupon they’ve already used!
Sounds like a pretty smart way to run a workflow, right?
So next time you create a create a workflow, all you need to do is:
- Add a goal action into your automation
- Fill out the conditions
And voila! Your workflow is now that much smarter because it’s designed to work towards one specific goal!
So what are you waiting for?
Login to your Sendlane account now to prevent your automated emails from feeling automated!
Or, if you’re not a Sendlane member just yet, you can still set goals and send smarter automated emails with a FREE 14 day trial.
Outside of work, Kristen spends as much time as possible at the beach, soaking up the San Diego sunshine!
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