Segment by Average Order Value to Make More Sales

We’ve said this time and time again – you can’t send out mass email blasts to everyone on your list and expect great results.

It’s just a truth of life: Not everyone responds positively to the same marketing messages.

And not just because your contacts are all individuals with completely different preferences, but because their spending habits and budgets vary as well!

Which is why today, we’re sharing a quick and easy way for you to segment your list and target customers based on their average order value (AOV).

Segmenting your list by average order value is a smarter way to prime your audience for sales… because you know you’re sharing offers that suit their spending habits!

Now, you’ll want to make sure you have an eCommerce integration already set up so Sendlane is able to pull in the purchase history for your customers.

If you haven’t done this already, here’s a step-by-step guide to set up Deep Data for Shopify.

Next, jump over to your Lists menu & select Global Segments:

We hope this isn’t your first segment, but if it is, the next screen will look just like this:

Click Add Segment and then just start plugging in your info! You can choose to segment based on an exact amount, or set price brackets using dollar amount ranges:

No matter how many price brackets you may have, you can create individual segments for each of them to maximize your targeting!

We recommend creating a few segments (like low spenders, medium spenders and high spenders) for best results, but you can do whatever makes the most sense based on your business.

Sounds good right? So what are you waiting for?

Login to your Sendlane account right now to use AOV to segment your list and start making more sales!

If you’re not a Sendlane member quite yet, we’ll make it easy for ya: click to get started with a FREE 14 day trial and see for yourself what the buzz is about!

Kristen Dahlberg

Content ManagerSendlane
As a member of the Sendlane content marketing team, Kristen focuses on everything from organization to content curation and process improvement. She enjoys variety and the challenge of learning the best way to accomplish each new goal.

Outside of work, Kristen spends as much time as possible at the beach, soaking up the San Diego sunshine!