Send Website Visitors Personalized Product Recommendations

Website tracking is one of the very best ways to gather data about the behavior of your contacts.

It enables you to see exactly what page each person has visited, and what links they’ve clicked so you can deliver personalized product recommendations you know they’ll love!

For example, say you own a clothing company and you just finished production of your latest line of spring dresses. Your hottest leads will be women who are actively looking for dresses on your website, right?

Why not make their day with an email giving them first dibs on your new arrivals!?

You can do this automatically with site tracking, so login to your Sendlane account right now and follow along!

To get set up, start by clicking on Add Automation from inside of your Automations menu:

Next, select Start from scratch:

Then choose, Workflow:

On the next screen you’ll want to:

  • Select Event Triggered from the dropdown
  • Check Site Tracking and…
  • Enter the URL of the product you want to track!

Using our example, you’d want to add the URL for the entire Dresses category on your store, so any contacts who scope out your current collection are targeted here!

Once you’ve added the tracking code to your site, you can go ahead and build out the rest of your workflow with a combination of Send email and Wait actions:

There you have it… a perfectly timed, perfectly targeted product recommendation workflow ready to roll for those hot leads!

With Sendlane’s site tracking, you can deliver content that’s perfect for your website visitors’ wants and needs… so you can earn more sales!

And when it comes to making sales, there’s no time like the present.

So if you didn’t click through to your account already, here’s your chance: Login to Sendlane to start sending personalized product recommendations to your list today!

Or, sign up for your FREE 14 day trial right here and leverage Sendlane’s smarter marketing automation tools to track the behavior of your website visitors!

Kristen Dahlberg

Content Manager at Sendlane
As a member of the Sendlane content marketing team, Kristen focuses on everything from organization to content curation and process improvement. She enjoys variety and the challenge of learning the best way to accomplish each new goal.

Outside of work, Kristen spends as much time as possible at the beach, soaking up the San Diego sunshine!
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