If so, it’s time to take your email strategy to the next level with tag-based triggers!
Tags are an extremely powerful type of segmentation because they’re based on the individual actions of the contacts on your list – like opening emails, clicking links or visiting specific pages of your website.
Once you have tags created, you can trigger new workflows automatically anytime a tag is added or even when a tag is removed!
1. Start by heading to the Automation Builder in your navigation bar and create a new automation from scratch.
2. Select Click Here to Add a Trigger and choose Tag Added.
3. A list of available tags you’ve created in your account will display.
4. Choose the tag you want to trigger your new automation based on. (Did you know your automations can be triggered by multiple tags?!)
And there you have it!
Automation works best when it’s driven by segmentation. And when the automated messages you send are triggered by the behavior of your contacts, your email engagement, conversions, and ROI increase automatically!
Login to your Sendlane account now to maximize your automations with tag-based triggers!