Automatically Track & Tag Inactive Contacts
Inactive contacts are the worst.
Are they interested? Are they not interested? Do they need a bit more attention? Are they just over it?
Who really knows?
These contacts sit there on your list, not doing a whole lot, almost teasing you with their presence.
So what can you actually do about it?
Well, some marketers just ignore their inactives, letting Sendlane’s automatic list hygiene scrub the truly disengaged contacts from their list every 90 days or so.
But the thing is – when you track the activity of your list and actively work on re-engaging your audience, you have a much better chance of turning inactive contacts into warm leads… or even paying customers!
So instead of just letting inactive contacts slowly fade away into oblivion, why not use tags to automatically identify inactive contacts right away?!
Luckily, you can tag inactive contacts with this quick and easy add-on for any workflow!
All you have to do is add an If/Else action once you’ve finished building the rest of your automation:
Then set your split up like this (where Sendlane’s conditional logic looks for any subscriber who did not open any campaign):
Next, select the Add Tag action:
You can click to add a new tag accordingly or (if you already have an “Inactive” tag created) you can choose it from the dropdown:
And you’re good-to-go!
Any contacts that don’t open a single message during the course of your workflow will be tagged accordingly.
As a best practice, we recommend ending your all of your workflows with actions like adding a tag or moving inactive/unresponsive contacts into a different list.
That way inactive contacts are constantly tracked so you can send targeted messages to nurture and re-engage them before any of your contacts lose interest entirely!
Dealing with inactives doesn’t have to be hard… Login to your Sendlane account right now to start tracking and tagging your inactive contacts automatically.
Or, join Sendlane today with a FREE 14 day trial to give our intelligent list management and segmentation features a spin!
Outside of work, Kristen spends as much time as possible at the beach, soaking up the San Diego sunshine!
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