Trigger Laser-Targeted Workflows With Multiple Conditions

When it comes to your marketing messages, the more specific you get with your targeting, the more effective they’ll be.

So while we’ve talked a lot about the different individual triggers you can use to start up your workflows, you need to know you can take things a step further…

And get better results!

In fact, triggering workflows with multiple conditions is an easy way to ensure your messages are laser-targeted for every contact!

For example, say you sell smart watches, and you’re launching a new collection of high-end watch bands for men. You need to be sure you’re marketing to contacts who are looking for a classy and masculine upgrade, right?

But how?

Well, once you’ve started creating a new automation, you can select Multiple Conditions to start your workflow:

Then, you can select your customer list as your first trigger – to hone in on anyone who’s made a purchase previously; and your “Men’s collection” tag as your second – to target contacts who are shopping for the style of watch bands you just released!

That way, you’ll be sending your marketing messages to the segment of your audience that is most likely to purchase an item from your new collection!

Depending on your audience, you can choose any combinations of triggers you like, from tags to events to purchases and more:

And no matter what plan you have, you can login to your Sendlane account right now and use multiple conditions to kickstart your next automation.

Or, if you haven’t jumped on board the Sendlane train just yet, you can check out everything we offer risk free with our 14 day trial!

Kristen Dahlberg

Content Manager at Sendlane
As a member of the Sendlane content marketing team, Kristen focuses on everything from organization to content curation and process improvement. She enjoys variety and the challenge of learning the best way to accomplish each new goal.

Outside of work, Kristen spends as much time as possible at the beach, soaking up the San Diego sunshine!
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