3 Creative Ways to Get Engaged and Loyal Email Subscribers

[ Blog ] 3 Creative Ways to Get Engaged & Loyal Subscribers Email Marketing
3 Creative Ways to Get Engaged and Loyal Email Subscribers Email lists are the bread and butter of any business. They’re the people you have direct access to. For your email subscriber, you don’t have to rely on third party platforms like Twitter or Facebook and... Read More

Controversy Meets Email Marketing: Is Clickbait a Dying Breed?

[ Blog] Beware of Clickbait Headlines! (3) Email Marketing
Controversy Meets Email Marketing: Is Clickbait a Dying Breed? Like it or not, the prevalence of clickbait in modern marketing has transformed the way we perceive and write our headlines. Whether we’re mulling over our marketing message or simply crating a subject line for our next... Read More

3 Landing Page Elements You Need to A/B Test

[ Blog ] 3 Landing Page Elements You Need to A%2FB Test Landing Pages
3 Landing Page Elements You Need to A/B Test One thing I’ve noticed in email marketing is how much people neglect their landing pages. They put them up there, use them to collect email addresses, and leave them on autopilot. Then, they’re surprised when they don’t... Read More

5 Examples of Great Customer Reengagement Campaigns

[ Blog ] 5 Examples of Great Customer Reengagement Campaigns Email Marketing
5 Examples of Great Customer Reengagement Campaigns Up to 21% of emails never make it to the intended recipients’ inboxes. If up to 21% of snail mail never made it to your mailbox, heads would roll. Instead of firing people, though, we tend to just shrug our... Read More

Should Brick and Mortar Businesses Really Use Email Marketing?

[ Blog ] Should Brick and Mortar Businesses Really use Email Marketing Email Marketing
Should Brick and Mortar Businesses Really Use Email Marketing? When small business owners hear the term email marketing most of them consider it a marketing method better suited for bigger brands and tech companies. Whether you believe this or not, if you run a brick and mortar... Read More

3 Ways Every Small Business Should Be Using Automation

[ Blog ] 3 Ways All Small Business Should be using automation Automation
3 Ways Every Small Business Should Be Using Automation Whether you’re a large SaaS company or a small mom and pop shop, email marketing is a vital part of business. As far as pulling it’s weight in ROI, email marketing brings in a staggering number of 3800%... Read More

Top 5 Metrics All Email Marketers Should Be Tracking

[ Blog ] The Metrics Email Marketers should be tracking Email Marketing
Top 5 Metrics All Email Marketers Should Be Tracking There are numerous different ways that email marketers can try to determine just how well they are doing from a performance standpoint. While the overall list of potential metrics is exhaustive and goals for an email campaign... Read More

5 Ways to Use Marketing Automation for Your Emails

[ Blog ] 5 Ways to Use Automation in Your Email Marketing Automation
5 Ways to Use Marketing Automation for Your Emails Marketing automation has become a valuable tool for achieving all kinds of business goals. According to a Forrester report, B2B marketers can increase their sales pipeline contribution by 10% on average with marketing automation. I have noticed some... Read More

5 Ways to Grow Your List With Giveaways

[ Blog ] How to Grow Your List with Giveaways Digital Marketing
5 Ways to Grow Your List with Giveaways. List building can be slow work. I’ve seen more than a few aspiring email marketers get burned out from it. But you don’t have to suffer with slow list building tactics forever. There are plenty of ways to grow... Read More

Should You Embed Videos in Your Marketing Emails?

[ Blog ] Should You Embed Videos in Your Marketing Emails- Email Marketing
Should You Embed Videos in Your Marketing Emails? There’s no denying it -- video is a powerful marketing tool, no matter your goal. Videos can increase conversion rates by 80% on landing pages, while 92% of mobile video consumers share videos with others. That said, the question... Read More
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