How to Connect With Your Leads Using Digital Marketing The world of digital marketing has changed dramatically over the past decade. One example of this is the rise of smartphones. Another example is the proliferation of social media sites like Facebook, Snap Chat, Twitter, and Youtube.... Read More

How to Tell if Your Email Marketing is Broken You have just written a convincing email that you can’t wait to blast out to your email list. The content that you have within the email is so great that you can hardly wait for the responses... Read More

Integrating Facebook Lead Ads with Email Reaching new potential customers can be tough for companies, whether they are big or small. Some companies look to utilize blogs, social media postings, and other mediums that allow them to publish content organically. These methods aren’t always the most... Read More

How Often Should You Be Sending Emails? It’s one of the most common questions new email marketers have: “How often should I be sending my emails?” And for good reason: How often you mail (aka your “mailing frequency” or “send frequency”) makes a huge difference to... Read More

How to Get Your Emails Into Gmail’s Primary Inbox The non-primary inbox has many names. Gmail calls it the Promotions tab. Marketers refer to it as the Grim Reaper, since it’s supposed to be the death of email marketing as we know it. I personally refer to it as... Read More

10 Crucial Elements of An Effective Email Message  So you’re getting ready to send out an important email… you’ve been working for months to build your list and you’re excited to be sending this message out to all your hundreds – thousands – maybe even tens of... Read More

The Value of Email Signatures for Marketing As you probably know, I look at a lot of marketing emails. And I’m always amazed by how often people ignore the email signature line. Sure, most marketers jot off a simple name or maybe even a URL, but... Read More

5 Unusual Email Marketing Techniques According to the Radicati Group, by the end of 2016, the total number of worldwide email accounts is expected to increase by over 4.3 billion. In addition, studies have shown that for every $1 spent, email marketing generates $38 in ROI. Yet,... Read More

Why User Experience Matters for Your Bottom Line User experience (UX) has become a buzzword in recent years. Here’s a basic definition of UX, according to Nielsen Norman Group: "User experience" encompasses all aspects of the end user's interaction with the company, its services, and its products. Most marketers... Read More

Four Reasons Nobody Has Opened Your Last Email You know what your goals are. Subject lines that sell. Copy that kills it. Design and deals that drive readers to take action. It often feels as if there are millions of moving pieces to our email marketing campaigns.... Read More