7 Psychological Triggers to Encourage Email Engagement

engagement Email Marketing
We've said it time and time again: marketing is all about psychology. Email marketing is no different. Anyone looking to build their list and actually convert leads into customers needs to have a keen understanding of psychological triggers. After all, if you don't know what... Read More

Top Trends in Marketing Automation for 2017

2017 Uncategorized
Though it’s not always top of mind when you have a business to run, 2016 revealed that marketing automation has made a serious impact on lead generation and prospect nurturing. These numbers will only continue to grow in 2017. With perpetual updates in technology, it’s easy to... Read More

4 Ways to Use Social Proof in Email Marketing

social proof in email marketing Email Marketing
While there might be millions of ways to sell a product or service, there's perhaps nothing more important than social proof when it comes to making sure that potential prospects take your pitch seriously.  Think about it: you could have the best product on the market... Read More

5 Ways to Make Shareable Social Content

shareable social content Digital Marketing
Social media has become a crowded playing field. Every business is trying to build their brand presence. No matter how great your content is, it can be hard to strike interest and get people sharing. Research has shown engagement on Facebook and Twitter to be... Read More

Our 2016 Year in Review!

Infographic
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Email Delivery Vs. Deliverability

email delivery Email Marketing
The Difference Between Email Delivery and Deliverability Did you know that for every five emails marketers send out, one of them never reaches the inbox? In some cases, the email goes missing, while in other cases, it ends up in the spam folder. These issues are related... Read More

How Did You Celebrate?

holiday party Uncategorized
TODAY, we want to invite you to share in the celebration & watch as the Snaptactix Team and Sendlane Team gathered for the Holidays! As our loyal users and friends we wanted to share in our festivities, so how did you celebrate this year? Leave a comment below! Read More

How to Apply 3 Copywriting Secrets to Your Email Campaigns

Email Marketing
Never underestimate the power of the written word. Copywriting is an absolutely crucial skill to anyone in the marketing world; however, email marketing in particular demands strong attention to detail when it comes to the craft of writing. How so? Email marketing requires us to adopt... Read More

The Art of Storytelling…

Digital Marketing
...in Your Email Sequence (+ How to Draft Your Bestseller) Storytelling is something that has stood the test of time for thousands and thousands of years. Back when cavemen were roaming the earth, we told stories over fires and through paintings on cave walls. You might have... Read More

How To Grow Your Email List Using eBooks

growing email list Digital Marketing
It is no secret that email marketing campaigns are an effective way to promote offers and engage with customers, but just how valuable are the email contacts you have been collecting? Well according to Monetate, email marketing drives more conversions than any other marketing channel,... Read More
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